Intentional Wellness Brands® is the foundational and administrative pedestal supporting the market-leading brands that professionals trust — and the individuals, clients, and patients whose lives they transform.
Our StoryMassage therapists, spa directors, healthcare providers, and nail professionals rely on IWB's brands every day for the equipment, products, and innovations that elevate the care they deliver.
From boutique spas to major healthcare systems, IWB's brands equip the spaces where wellness happens — with the quality and craftsmanship that world-class environments demand.
Whether you're a client seeking the best treatment experience or investing in your own health and longevity at home, IWB's brands support your wellness journey wherever it takes you.
Intentional Wellness Brands (IWB) is the parent company of a revered collection of purpose-driven wellness businesses — serving the full wellness continuum, from the professionals who deliver care to the individuals whose lives are enriched by it.
IWB is a platform designed to empower its operating companies with leadership, resources, and strategic support. By preserving what makes each brand distinctive while strengthening the foundation beneath it, we enable sustainable growth and innovation at every level of the wellness ecosystem.
"At Intentional Wellness Brands, we believe wellness is essential, intentional, and transformative. Our mission is to build a platform that empowers great wellness businesses to grow while preserving the authenticity and craftsmanship that made them successful. By investing with a long-term mindset and supporting our brands with strong leadership and resources, we aim to expand the impact our products and clients have on global wellbeing."- Rod Derifield, Chief Executive Officer of Intentional Wellness Brands
With a portfolio spanning massage therapy, spa and hospitality, pedicure and personal care, and therapeutic products, IWB is positioned to reach every area of wellness — in treatment rooms, spas, medical settings, salons, hotels, and homes.
IWB is also the natural home for like-minded wellness businesses whose owners are looking for the right partner to carry their work forward.
World's #1 in Massage
World Class Spa Equipment
Finest Pedicure Equipment
Therapeutic Grade Products
Enhance wellbeing through innovative, quality products made by skilled craftspeople — backed by exceptional warranties and finest customer service
Encourage positive change across all areas. Continuously improve products and services based on customer feedback.
Grow profitably to retain exceptional talent, attract investment, and create opportunities for personal and professional advancement.
Foster a culture of collaboration, accountability, and integrity; empowering people to grow, lead, and build lasting trust across individuals and teams.
Sustainable materials, responsible manufacturing, and durable products — because the same care that goes into wellness should go into how it's made.
"Our role is to build the operational and technological foundation that allows each brand to thrive. By connecting our companies through shared capabilities, modern systems, data-driven insights, and emerging wellness technologies we can accelerate innovation, improve customer experience, and help our teams deliver exceptional wellness solutions to the customers they serve."Jim Chenevey · Chief Innovation Officer, Intentional Wellness Brands
Earthlite is the global leader in professional wellness and medical equipment, specializing in sustainably manufactured treatment tables for med-spas, massage therapy, tattoo studios, and clinical environments. Trusted worldwide, Earthlite combines medical-grade durability with eco-friendly innovation to support multi-modality practitioners in maximizing service versatility and patient comfort.
Visit Website →Living Earth Crafts sets the global standard for luxury wellness equipment. For over 50 years, LEC has been trusted by the world's most prestgious spas for combining advanced therapeutic technology, precision engineering, and master craftsmanship to deliver measurable results and exceptional experiences.
Visit Website →Continuum Pedicure Spas designs and manufactures premium pedicure systems built for performance, durability, and elevated client experience. Built on American craftsmanship and engineered for today’s spa and salon environments, our products combine refined design with real world functionality, helping owners protect their investment while delivering exceptional service.
Visit Website →Spa Therapy is an authority in holistic spa wellness, offering professional-grade skin and body care rooted in Ayurvedic and Aromatherapy traditions and designed for intentional, results-driven rituals. TARA is featured in world class hotels, resorts and spas, and through its broad range of organic, eco-consious products, inspires self-care practice and wellness lifestyle, every day. Founded by Tara Grodjesk, the brand is trusted by leading spa professionals for uncompromising quality and therapeutic integrity.
Visit Website →Green Roots Collective is a sustainability-focused supply network connecting wellness brands with responsibly sourced materials and eco-conscious manufacturing partners. Their commitment to traceable, low-impact supply chains aligns directly with IWB's goal of operating sustainably across every brand. Together, we're working to ensure that the products improving people's wellbeing are produced in a way that respects the planet.
Meridian Distribution Group is a leading logistics and fulfillment partner specializing in the professional wellness and medical equipment sectors across North America. With deep expertise in high-care product handling and last-mile delivery to spas, clinics, and treatment facilities, Meridian ensures IWB's brands reach their customers with the care and reliability they demand. Their infrastructure strengthens our ability to scale without sacrificing service quality.
Wellspring Education Alliance is a professional training and certification body serving massage therapists, estheticians, and spa practitioners throughout the US and Canada. As an IWB education partner, Wellspring integrates our brands' equipment and products directly into their curriculum, ensuring that the next generation of wellness professionals learns on the tools they'll use throughout their careers. The partnership deepens our connection to the professional community we exist to serve.
"The wellness industry has never been more important. Intentional Wellness Brands is uniquely positioned to support the professionals and organizations dedicated to helping people live healthier lives. By combining exceptional brands, strong leadership, and disciplined execution, IWB is building a platform capable of powering the future of wellness."Michael Thompkins · Board Member, Intentional Wellness Brands
Whether you're a wellness professional, institution, potential partner, or brand founder looking for the right home — we'd love to hear from you.