Intentional Wellness Brands® is the foundational and administrative pedestal supporting the market-leading brands that professionals trust — and the individuals, clients, and patients whose lives they transform.
Our StoryMassage therapists, spa directors, healthcare providers, and nail professionals rely on IWB's brands every day for the equipment, products, and innovations that elevate the care they deliver.
From boutique spas to major healthcare systems, IWB's brands equip the spaces where wellness happens — with the quality and craftsmanship that world-class environments demand.
Whether you're a client seeking the best treatment experience or investing in your own health and longevity at home, IWB's brands support your wellness journey wherever it takes you.
Intentional Wellness Brands (IWB) is the parent company of a revered collection of purpose-driven wellness businesses — serving the full wellness continuum, from the professionals who deliver care to the individuals whose lives are enriched by it.
IWB is a platform designed to empower its operating companies with leadership, resources, and strategic support. By preserving what makes each brand distinctive while strengthening the foundation beneath it, we enable sustainable growth and innovation at every level of the wellness ecosystem.
"At Intentional Wellness Brands, we believe wellness is essential, intentional, and transformative. Our mission is to build a platform that empowers great wellness businesses to grow while preserving the authenticity and craftsmanship that made them successful. By investing with a long-term mindset and supporting our brands with strong leadership and resources, we aim to expand the impact our products and clients have on global wellbeing."- Rod Derifield, Chief Executive Officer of Intentional Wellness Brands
With a portfolio spanning massage therapy, spa and hospitality, pedicure and personal care, and therapeutic products, IWB is positioned to reach every area of wellness — in treatment rooms, spas, medical settings, salons, hotels, and homes.
IWB is also the natural home for like-minded wellness businesses whose owners are looking for the right partner to carry their work forward.
World's #1 in Massage
World Class Spa Equipment
Finest Pedicure Equipment
Therapeutic Grade Products
Enhance wellbeing through innovative, quality products made by skilled craftspeople — backed by exceptional warranties and finest customer service
Encourage positive change across all areas. Continuously improve products and services based on customer feedback.
Grow profitably to retain exceptional talent, attract investment, and create opportunities for personal and professional advancement.
Foster a culture of collaboration, accountability, and integrity; empowering people to grow, lead, and build lasting trust across individuals and teams.
Sustainable materials, responsible manufacturing, and durable products — because the same care that goes into wellness should go into how it's made.
Legacy & Growth
Intentional Wellness Brands
Living Earth Crafts was founded in California, establishing a legacy of quality spa and beauty salon equipment.
EarthLite was founded in Vista, California with a mission still embedded in its DNA today — Healing Humanity Through Touch™ — emphasizing the therapeutic power of massage and wellness modalities to support professionals in delivering exceptional care.
EarthLite acquired Living Earth Crafts, cementing its position as the most trusted manufacturer of spa and beauty salon equipment in the luxury hospitality industry.
EarthLite establishes a European Warehouse in Rotterdam, streamlining regional supply and expanding its reach across the European market.
EarthLite acquires Stronglite, adding budget-friendly options for massage and healthcare professionals to its growing portfolio.
EarthLite established its wholly owned manufacturing subsidiary, EarthLite (QINGDAO) Massage & Relaxation Equipment Manufacturing Co., to supply and support the Asian market.
EarthLite wins "Sustainable Manufacturer of the Year" by GSN Planet®, recognizing its long-standing commitment to responsible manufacturing and environmental stewardship.
Continuum Pedicure Spas joined the EarthLite family, bringing its respected name, high-quality craftsmanship, and budget-friendly solutions to the growing portfolio.
EarthLite acquired TARA Spa Therapy, a highly regarded brand in holistic, therapeutic spa and wellness products.
EarthLite celebrates 50 years in business — five decades of healing, innovation, and unwavering commitment to wellness professionals worldwide.
Opens branch in Dubai with reach across the GCC. Extends the European hub in Rotterdam with technical service and begins production of the EarthLite Everest and Ellora massage tables.
EarthLite LLC launches its operating group, Intentional Wellness Brands (IWB) — a purpose-driven organization providing strategic leadership, operational support, and long-term investment while preserving the unique identity and craftsmanship of each brand.
"Our role is to build the operational and technological foundation that allows each brand to thrive. By connecting our companies through shared capabilities, modern systems, data-driven insights, and emerging wellness technologies we can accelerate innovation, improve customer experience, and help our teams deliver exceptional wellness solutions to the customers they serve."Jim Chenevey · Chief Innovation Officer, Intentional Wellness Brands
Earthlite is the global leader in professional wellness and medical equipment, specializing in sustainably manufactured treatment tables for med-spas, massage therapy, tattoo studios, and clinical environments. Trusted worldwide, Earthlite combines medical-grade durability with eco-friendly innovation to support multi-modality practitioners in maximizing service versatility and patient comfort.
Visit Website →Living Earth Crafts sets the global standard for luxury wellness equipment. For over 50 years, LEC has been trusted by the world's most prestigious spas for combining advanced therapeutic technology, precision engineering, and master craftsmanship to deliver measurable results and exceptional experiences.
Visit Website →Continuum Pedicure Spas designs and manufactures premium pedicure systems built for performance, durability, and elevated client experience. Built on American craftsmanship and engineered for today's spa and salon environments, our products combine refined design with real world functionality, helping owners protect their investment while delivering exceptional service.
Visit Website →Spa Therapy is an authority in holistic spa wellness, offering professional-grade skin and body care rooted in Ayurvedic and Aromatherapy traditions and designed for intentional, results-driven rituals. TARA is featured in world class hotels, resorts and spas, and through its broad range of organic, eco-conscious products, inspires self-care practice and wellness lifestyle, every day. Founded by Tara Grodjesk, the brand is trusted by leading spa professionals for uncompromising quality and therapeutic integrity.
Visit Website →"Empowering those who foster wellness through harmony between self, society, and nature."Intentional Wellness Brands
Whether you're a wellness professional, institution, potential partner, or brand founder looking for the right home — we'd love to hear from you.